The Future of Green Marketing: Anticipated Changes to the FTC’s Green Guides

The US Federal Trade Commission (FTC) has initiated a review of its 2012 “Guides for the Use of Environmental Marketing Claims” — commonly known as the Green Guides — and likely will be under pressure to address certain thorny environmental marketing claims that it declined to weigh in on 10 years ago, including provisions on climate change, sustainability, “environmentally preferable,” “eco-friendly,” and “free” of hazardous chemicals claims.

In the most recent Latham & Watkins ESG Practice Client Alert, read how revisions to the Green Guides could impact value chains around the world and what companies can do to prepare for anticipated changes.

Read the Client Alert here.